Project
Capitol Lakes
Madison, Wisconsin
Distribution
Online Platforms, Social Media, E-Newsletters
Overview
Capitol Lakes is an elegant upscale high-rise community In the heart of Madison. Within walking distance of the capitol building and amazing views of Lake Mendota this property is beautiful from every angle. The residents and staff made the building even more incredible.
We were tasked with producing a series of videos that shed light on the community and resident culture. We conducted a series of testimonial interviews with the residents over four days.
During the years of the pandemic, sales and marketing teams were limited to their typical tools for lead generation and closing sales. Typically, the sales teams would rely on in-person tours, but during this time, visitations were extremely limited. In the best cases, to family members only. Video testimonial content became essential with the sales and marketing process. It offered a platform for their audience to learn directly from the residents themselves.
We got to know the community, its residents, and the staff extremely well. We were so honored to tell their stories and help the sales and marketing teams with useful content to boost lead generation and overall sales traffic.
