Services

Industry-Leading Creative That Won’t Break Your Budget

Our extensive work in senior living, aging services and healthcare make us “camera-ready” to capture the best facets of your community and services.

We offer real estate photography and video walk-throughs, exteriors of your community, aerial drone photography of your campus, lifestyle photography, testimonial videos, anthems for brand championing and investor relations, recruitment videos, and more. Call us to discuss your next project. We work with senior living providers across all 50 states.

406-672-1372

The Full Package

Lightweight. Multi-purpose. Solves media challenges in record time. A swiss army knife of media content for senior care providers.

We specialize in quality media, photography and video content for senior living. Effective usage of quality media can increase your tours, sales and reputation in the market. Your digital brand experience is more important now than ever before.

Quality photo and video content that captures the essence of who you are is the most effective way to connect with prospective residents, near and far. Each community is unique and deserves a fresh approach. We seek insight into every organization’s brand values, levels of care, local competitors, community culture, goals, and use-cases. Our flat-rate production pricing allows communities to build custom an impactful content “mix” within established budgets.

Two friends living in a continuing care retirement community prepare lunch together in Portland, Oregon. Keynote Creative Senior Living Media offers expert content for senior marketing and sales efforts.

Lifestyle Photography

An excellent way to highlight culture, community, services, and more.

Community social life
Services and amenities
Dining and beverage services
Health and wellness experience
Unique features or offerings
“At home” in residence
Outings in the area
Transportation
Medical care

Interior and Exterior Real Estate Photography

Real estate media captures spaces and places without residents. It’s true that community life is about much more than the apartment and property appeal, but many seniors approach senior living with a real estate focus until they can see the bigger benefits of community life and health support.

Staged or empty homes or residences
Virtual tours
Renovations and expansions
Dining rooms and lounges
Lobby and concierge
Outdoor areas and greenery
Aerial drone photography
Local attractions
Building exteriors and views
Seasonal changes
Resident Wellness Areas
Salons and Special Service Areas
Walking Paths
Libraries and theaters
Game rooms

Video Content

A professional usually offers the most approachable, authentic perspective to your audience. A 30-second video can answer questions for your audience and build familiarity with you before they even call. In an era where people prefer Youtube and TikTok over stacks of text, relying on written or photographic content can be short-sighted. A well-made video establishes who you are far more effectively in a shorter amount of time. Successful videos include warm staff and resident personalities, inviting areas and backdrops, great lighting and music, and creative direction. to tell your story in a way that resonates.

Informational content for prospects
Promotional commercials for TV, social media and advertising
Resident testimonials
Aerial video of community or area landmarks
Website reels to support content
New development introduction to the market
Brand anthems
Leadership interviews
Healthcare and Senior Living Recruitment content

Use-Case Considerations

Brochures and printed materials
Website (library)
Google listings
Advertising platforms
Digital or printed newsletters or email communications
Directory listings and referral services
Event invitations to mailing lists
Social media presence

Other Considerations

FY Budgeting and marketing planning
The “shelf life” of your content
Rules for inclusive diversity in your advertising
Costs for makeup and hair services
Hiring models vs. working with residents
Media release forms
Upcoming community improvements or expansions
Staff involvement in media, turnover planning

Creativity with Intention

Understanding and crafting messages for specific audiences is essential to the creative process. We execute the vision so you can create the relationship.

Our philosophy is “strategy first, content second.” We know that a successful digital strategy comes from marrying a client’s desires, good ole data and a unique, creative vision. Strategy and quality content are what will keep your audience coming back for more.

Visuals with Emotion

Purpose driven content is a great place to start. Us Humans crave that connection and the visuals around any project should support that. We aim to produce content that is poetic yet powerful, familiar but individual, Informational and inspiring.

Complementing cinematic visuals with a clear direction is a perfect recipe for success. Whether it be for still imagery or video, each frame should tell a story. A viewer should be able to pause at any point and feel a connection to the project.

Deliverables and Usage

Just as a house is built with specific uses and configurations to meet the needs of the homeowner, our approach to your media library depends on your goals, services and pain-points. We build custom branded media to compliment and shorten your sales cycle.