Project
Mirabella at ASU
Tempe, Arizona
Distribution
Online Platforms, Social Media, E-Newsletters
Overview
Mirabella at ASU is a luxury Senior Living Community located on the campus of Arizona State University in Tempe, AZ. This community is the first of its kind. Mirabella at ASU integrates older adults into the cultural fabric of higher education, allowing Mirabella residents to audit university classes, attend sporting and live events, and explore the modern amenities enjoyed by traditional students.
This was a multi-phase media project that began while the community was still being constructed, enabling us to capture the positive changes for many new IL residents as they transitioned into their new homes.
