Project
Mirabella
Seattle, Washington
Distribution
Online Platforms, Social Media, E-Newsletters
Overview
Mirabella Seattle is an prestigious multistory community right in the heart of downtown Seattle. While being downtown keeps this community right in the center of busy lifestyles, there is a unique calmness to the area. The residents were so kind and welcoming and the staff was an absolute pleasure to work with.
We were tasked with producing a series of videos that shed light on the community and resident culture. We conducted a series of testimonial interviews with the residents over four days.
During the years of the pandemic, sales and marketing teams were limited to their typical tools for lead generation and closing sales. Typically, the sales teams would rely on in-person tours, but during this time, visitations were extremely limited. In the best cases, to family members only. Video testimonial content became essential with the sales and marketing process. It offered a platform for their audience to learn directly from the residents themselves.
We got to know the community, its residents, and the staff extremely well. We were so honored to tell their stories and help the sales and marketing teams with useful content to boost lead generation and overall sales traffic.
