Project
The Watermark at the Pearl
Portland, Oregon
Distribution
Online Platforms, Social Media, E-Newsletters
Overview
Watermark at the Pearl is a brand new community constructed in the heart of downtown Portland, OR. This was a multiphase project spread over a span of a whole year. We began production in mid construction to assist their blue sky marketing and sales efforts to generate interest and lead traffic.
Our second phase came close to the end of construction where we could capture more finished spaces. Since this was a new community, we did not have access to residents for our content We needed to hire models that matched the demographic, age, and look of their market. Our goal was to produce a full library of photography and video assets for the sales and marketing teams. We focused on continuously updating the photography, video, virtual tour content, lifestyle scenes, and testimonial interviews as the building continued construction.
Our goal is to always keep a small footprint as to not disrupt the day to day operations, especially in the middle of construction. We got to know the executive and sales staff extremely well. We got to really understand their needs and produce the content that would assist them in their efforts. We really loved the honor of crafty stories and helping boost lead generation and overall sales traffic.
