Services

At Keynote, we build creative that is all about giving life to your brand through successful strategies, vivid visuals and stories that stick.

Whether it’s pushing the envelope for commercial brands, facilitating internal messaging or crafting the next big campaign Jared has that magic touch. With a keen eye for detail and a heart for storytelling, he turns ideas into gold, making sure your message not only reaches your audience, but resonates with them on a personal level. In the fast-paced world of digital marketing, having Keynote on your team means getting your story out there, (sometimes loud), clear, and with style.

We specialize in visual content production and creative strategy. Yes, we produce great photography, and captivating video content, but, to us, we do a lot more than that. We listen, we plan, we crumple up ideas and start over. We present, edit, and after all of that, we excute the vision.

Creativity with Intention

Understanding and crafting messages for specific audiences is essential to the creative process. We execute the vision so you can create the relationship.

Our philosophy is “strategy first, content second.” We know that a successful digital strategy comes from marrying a client’s desires, good ole data and a unique, creative vision. Strategy and quality content are what will keep your audience coming back for more.

Visuals with Emotion

Purpose driven content is a great place to start. Us Humans crave that connection and the visuals around any project should support that. We aim to produce content that is poetic yet powerful, familiar but individual, Informational and inspiring.

Complementing cinematic visuals with a clear direction is a perfect recipe for success. Whether it be for still imagery or video, each frame should tell a story. A viewer should be able to pause at any point and feel a connection to the project.

Deliverables and Usage

We love to use the house analogy. There are tons of different designs, floor plans, and looks. We approach each project in the same way.

We build the assets that will be the most effective for the projects outcome in mind.

That can be a library of stills for various media uses like print or social media. Along with a collection of video edits that can vary in lengths that are tailored directly to the platform and audience it is intended for.

The Full Package

Lightweight. Multi-purpose. Solves media challenges in record time. A swiss army knife of media content for senior care providers.

Have you recently renovated and need updated photography?

Are you building a brand new senior living community and need to market without a final product?

Our specialty is media for senior living. We know what types of media and marketing move the needle in senior living, and we understand how effective usage of media can impact your tours, sales and reputation in your market. We work with senior service and housing providers and older adults around the country to amplify their messaging and benefits with expert digital media content.

Quality photo and video content that captures the essence of who you are is the most effective way to connect with prospective residents who live out of the area or cannot visit in person. Each community is unique and deserves a fresh approach. We seek insight into every organization’s brand image, values, levels of care, local competitors, community culture, and strategic goals. Our flat-rate production pricing allows communities to build out their most impactful media and content “mix,” even when timeline and budget constraints seem to limit options.

Lifestyle Photography

An excellent way to highlight culture, community, services, and more.

Community social life
Services and amenities
Dining and beverage services
Health and wellness experience
Unique features or offerings
“At home” in residence
Outings in the area
Transportation
Medical care

Interior and Exterior Real Estate Photography

A a great way to show recent renovations, standout features and finishes, the size and scale of your community, and the quality touches throughout a space. Many older adults initially see their move as a real estate decision, just as they have for their prior moves throughout life. Quality matters.

New or updated photographs of staged homes or residences
Renovated interiors and common spaces
Renovated dining areas
Entryway and concierge areas
Outdoor areas and greenery
Aerial drone photography of community or local area

Video Content

A professional usually offers the most approachable, authentic perspective to your audience. A 30-second video can answer questions for your audience and build familiarity with you before they even call. In an era where people prefer Youtube and TikTok over stacks of text, relying on written or photographic content can be short-sighted. A well-made video establishes who you are far more effectively in a shorter amount of time. Successful videos include warm staff and resident personalities, inviting areas and backdrops, great lighting and music, and creative direction. to tell your story in a way that resonates.

Informational content for prospects
Promotional commercials for TV, social media and advertising
Resident testimonials
Aerial video of community or area landmarks
Website reels to support content
New development introduction to the market
Brand anthems
Leadership interviews
Healthcare and Senior Living Recruitment content

Strategic Usage to Consider

Brochures and printed materials
Website (library)
Google listings
Advertising platforms
Digital or printed newsletters or email communications
Directory listings and referral services
Event invitations to mailing lists
Social media presence

Other Considerations

Upcoming budgets and marketing plans upcoming
The “shelf life” of your content
Rules and guidance on diversity in your advertising
Costs for makeup and hair services
Content that features models vs. residents
Media release forms
Upcoming community improvements
Staff involvement in media, turnover planning