As is true with most modern organizations, senior living sales teams across the nation have poured hundreds of millions of dollars into digital tools. But these are not customer-facing tools in most cases. These are digital tools for tracking leads, tracking move-ins, automating lead communication, making brochures and forms available online, and holding sales teams accountable on follow-ups. They are…
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This AI Channel should not exist, and it poses a threat to the presumption of authenticity in senior living testimonials. You might see the disclaimer in the corner briefly: "Altered or synthetic content." But, odds are, you will miss it entirely and believe that this older adult is sharing something emotionally captivating. The truth is that this is fully scripted,…
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